"Done-for-you"
Media Plan
Arm yourself with a media plan that’s ready for implementation.
What is it?
A 4-week strategic process to create a tailored, practical media plan ready for you to implement in the next
6 to 12 months. Ideal paired with an upcoming event or specific media goal.
Ever wished a magician could wave a wand and tell you where you should best focus your efforts with the media? Where you knew which mediums would reap rewards for your specific message and even WHICH media you should be pitching to right now?
Two products in one!
Our 2-part “Done-for-You” you Media Plan package starts with a deep dive into your current messaging.
Then, once we've clearly outlined what messages you should be sharing, we’ll deliver a clear, tailored media plan that–when executed well–will deliver impressive results.
It's important to remember that the success of any strategy relies on its implementation. If you need coaching to implement our suggestions and bring the strategy to life we have optional add ons for that (see Phase 4 below or book extra support at any time).
-
Gain confidence that your messaging is clearly articulated and will help meet your organisation’s strategic goals.
-
Print or TV? Radio or online? Learn exactly which mediums will give you the best bang for your buck given your unique story.
-
Save time by arming yourself with a strategy developed by experts with over 40 years combined (current!) media knowledge.
-
Learn exactly which steps to follow to start improving your media results.
-
Bonus: A list of the top 5 media outlets you should start with, including exactly who to pitch to and when.
Media bootcamp’s trainers supported us with practical, accessible, advice, and tools to continue our media engagement work. Their knowledge of the industry and ‘what works’ was invaluable…and was very welcome. We highly recommend Media Bootcamp.
Participant from an Australian organisation working to prevent violence against women.
What is included?
By the end of our 4-week strategic process, your business will be equipped with:
-
A tailor-made Key Messaging Blueprint (3-6 pages)
-
A bespoke Media Plan (up to 10 pages)
-
Optional Add On: Implementation support: Tactical guidance and hands-on support to bring your new plans and messaging to life.
Phase 1: Kick-Off (week 1)
-
A comprehensive evaluation questionnaire to assess and gather some important specifics (this will take one person 30 minutes to complete).
-
1.5hrs remote Kick-Off Session. This is an initial discussion with 1-3 key team members to help us get clear about your objectives, expectations, and understand any challenges.
-
In this phase we'll be requesting some essential documents to support our research into your organisation's brand, products and projects, and the media opportunities we think may exist.
Phase 2: Assessment (weeks 2-3)
-
Our experts will review all background documents.
-
Your team will attend an immersive 4-hour on-site strategic workshop (or 2 x 2-hour remote sessions) where we will discuss messaging (broader team should attend) and media specifics (a smaller team is fine here).
-
Then, we'll get together online for a 1.5-hour session where we discuss our findings and share your completed Messaging Blueprint. This session includes a recording and a 1 page summary of our key insights.
Phase 3: Strategy and solutions (week 4)
-
1hr remote presentation of your new Media Plan followed by a 30-minute Q&A session.
Included Materials:
-
Whiteboard & Brainstorming session copies/pictures.
-
Your Messaging Blueprint (a clear, concise 3-6 page document outlined your agreed key messages).
-
A bespoke Media Plan (you should expect this to be up to 10 pages).
Optional Add-On (Phase 4:)
4-weeks of Implementation support - $6,000+GST (Like 50% off? See below)
Ready for action but like more guidance while you get started? Add on our Zoom-based implementation package to bring your new media strategy to life - STAT.
This optional add-on includes:
-
A 1-hour tactical consulting call to help you kickstart turning your new strategy into reality
-
A 1-page roadmap to guide your early steps and keep you on track as you begin implementing our strategic media management advice
-
2 x 1-hour "Ask Me Anything" calls to help you address any early challenges, and guide you towards successful implementation of your new media strategy
-
Recordings of all 3 implementation sessions
DISCOUNT OFFER: We'll give you a whopping 50% discount on your Implementation Support Add On if you book it alongside or within 90 days of purchasing your strategic package.
Please note:
Depending on your location, travel expenses may apply for the on-site version of this product.
Let us know when you enquire if you need us to come to you vs running your session over Zoom.
Bonuses
-
An exclusive Google Drive Folder to securely house your vital documents and session recordings, accessible for 12 months.
-
12-month access to our comprehensive On-Demand eLearning Course: Media Bootcamp (available to share with any 4 team members).
-
Receive a 10% savings on any of our Media or Communications trainings when booked within 90 days of your initial purchase.
-
Going for the full strategic suite? Purchase both Strategic Makeover Packages (Media Plan & Communications Strategy) together and receive a 50% discount on the second!
-
Remember - if you need support in implementing your new plan, our 4-week implementation support (an optional add-on described above) is 50% off when booked alongside or within 90-days of purchasing your Done-for-You Media Plan package.
